PlayStation Sells Its Share of EVO
Jonathan Dubinski 
Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- PlayStation, under Sony Interactive Entertainment (SIE), has sold its stake in EVO but will continue to support and sponsor the event, including PlayStation Tournaments.
- NODWIN, an esports company backed by Sony Group Corporation (SIEs parent company), has taken over management of EVO with the goal of growing the global fighting game community.
- Qiddiya, a partner of EVO since 2024, has extended its partnership until 2027 through a direct investment in RTS, aiming to expand the event and create new growth opportunities.
- The transition marks a change in the roles of PlayStation and Qiddiya, with PlayStation now solely serving as a sponsor and Qiddiya investing directly in EVOs management company, RTS.
PlayStation Transitions to Sponsor Role in EVO’s Growth Journey with NODWIN and Qiddiya
A few weeks after the latest EVO event, Sony Interactive Entertainment (SIE) sold its stake in EVO to India-based NODWIN. According to EVO organizers, NODWIN is backed by Sony Group Corporation, SIE’s parent company. Despite this divestment, PlayStation, a brand under SIE, will continue its long-standing support and sponsorship of the event, including PlayStation Tournaments. Since 2021, SIE had co-managed EVO alongside RTS with the shared goal of growing the global fighting game community; its new role will now be solely as a sponsor, but its dedication to this community growth remains unchanged. NODWIN is well-known for its esports initiatives in South Asia. Meanwhile, Qiddiya, which has partnered with EVO since 2024, is further cementing its commitment. By directly investing in RTS, Qiddiya is extending its partnership until 2027, aiming to expand the event and create new growth opportunities.
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About the Author
Ahmed Hassan 
Carlos Mendoza 
