Gamescom Thrived as E3 Vanished

E3’s Absence Enhances Gamescom’s Importance and Industry Support

Felix Falk, director of Gamescom’s management at a German company, stated that their event never directly competed with E3; instead, they complemented each other. With E3’s absence, however, he emphasized that Gamescom now feels a greater responsibility. Falk told TheGameBusiness, “We’ve had a good partnership with E3 for years. Announce your game at E3 and showcase it at Gamescom.” He acknowledged that E3’s discontinuation has positively impacted Gamescom in several ways, making the event more important and prompting companies to rethink their announcement strategies. The event is also gaining greater industry support. Falk noted that previously, it was challenging to convince some companies, leading to debates. However, he now observes that “almost everyone’s here at Gamescom.” The main Gamescom event is slated for August 2024, with an opening event featuring announcements scheduled for August 19.

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Carlos Mendoza

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