Take-Two CEO Comments on GTA 6 at $100 USD

Potential Price for GTA VI Sparks Debate amidst Higher-Priced Game Market

The potential price of Grand Theft Auto VI has sparked significant discussion, especially as publishers like Nintendo experiment with an 80 price point for major releases. While some experts speculate that Take-Two Interactive could charge up to 100 for GTA VI at launch, Microsoft has reportedly stepped back from its earlier plans to sell AAA games at that price this year. However, the success of titles like Mario Kart World, also priced at 80, indicates a viable market for higher-priced popular games. Amidst these discussions, Take-Two Interactive CEO Strauss Zelnick addressed the pricing predictions during the company’s investor conference, dismissing them as “more rumors than reality.” Zelnick stated that Take-Two consistently prioritizes “cost-effectiveness” and delivering exceptional value to customers. He explained the company’s “longstanding strategy: adding extra value to what we charge,” which underpins their variable pricing model.

Giving Customers More Bang for Their Buck: Zelnick on GTA VI and Pricing Strategy

According to Zelnick, “Our goal is all about giving customers more bang for their buck. We aim to deliver the best entertainment out there, plus a deal that blows ’em away—better than what we’re actually charging. Most times, we’ve nailed it. Our main mission: offering more value than the price tag suggests.” He elaborated that while the industry norm is to launch games at a high price—often with special editions—and later reduce costs to broaden market reach, Take-Two also follows this practice. Their specific focus, however, is “ensuring that gamers get their money’s worth, not just because the game rocks, but also because they paid a fair price for it.” Rockstar will reveal more details soon, as Zelnick emphasized in a pre-conference interview with Variety. Even if Grand Theft Auto VI becomes one of the most expensive games ever made in terms of production cost, Take-Two could readily recoup its investment if the game matches Grand Theft Auto V’s sustained popularity. For example, in 2023—a decade after its initial release and a year after its launch on PlayStation 5 and Xbox Series X|S—GTA V continued to sell approximately 5 million copies quarterly, excluding Grand Theft Auto Online earnings.

Launching Grand Theft Auto VI for PlayStation 5 and Xbox Series X|S in May 2026 – Balancing Costs and Customer Value by Take-Two Interactive

Grand Theft Auto VI is set to launch on May 26, 2026, for PlayStation 5 and Xbox Series X|S. Take-Two Interactive remains committed to balancing production costs with delivering customer value. Rockstar will announce the final price tag when it is ready.

In Case You Missed It

For gamers who have been eagerly waiting for a significant shift in the gaming landscape, Carlos Mendoza’s latest piece titled “After 12 Years, Players in This Country Will Be Able to Play for the First Time” (published on July 20, 2025) is a must-read. The article delves into the lifting of the long-standing ban on Grand Theft Auto 5 in the United Arab Emirates and Saudi Arabia, marking a pivotal moment for gamers in those regions. With detailed insights into the controversial history surrounding this blockbuster game, Mendoza’s post offers an intriguing look at how cultural norms and gaming policies are evolving. Dive into the full article After 12 Years, Players in This Country Will Be Able to Play for the First Time to learn more about this historic change in the gaming world.

For all the Borderlands fans out there, especially those eagerly awaiting news about the Nintendo Switch release, be sure to check out our latest article “Borderlands 4 on Nintendo Switch 2 in October” by Marcus Thompson (July 23, 2025). The piece delves into the upcoming release dates and confirms that while Borderlands 4 is slated for multiple platforms starting September 12, Switch users will get their turn beginning October 3. Don’t miss out on all the details! Borderlands 4 on Nintendo Switch 2 in October

For those interested in the ongoing debate surrounding game accessibility and company policies, be sure to check out “Ubisoft Shareholders Demand Response to Stop Killing Games Movement” by Carlos Mendoza (July 20, 2025). The post delves into how Ubisoft is grappling with demands from shareholders to address concerns raised by the Stop Killing Games movement. This initiative, spearheaded by Ross Scott of Accursed Farms, highlights the frustration over the loss of access to purchased games due to server closures and calls for legislative action against such practices. Readers can learn more about Ubisoft’s stance on this issue at Ubisoft Shareholders Demand Response to Stop Killing Games Movement.

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