According to Yves Guillemot, the Failure of Star Wars Outlaws is Due to the Star Wars Brand

Star Wars Outlaws’ Disappointing Performance and Yves Guillemot’s Attribution of the Star Wars Brand as a Factor

Ubisoft’s announcement of Star Wars Outlaws promised a blockbuster experience. With a well-known Star Wars license, an open world developed by Massive Entertainment (The Division), and a partnership with Lucasfilm Games, it appeared destined for success among both Star Wars fans and action-adventure game enthusiasts. However, following its August 2024 release, Star Wars Outlaws failed to deliver on its initial promise. Ubisoft CEO Yves Guillemot acknowledged this outcome during a recent shareholder meeting, attributing the game’s underperformance to the Star Wars brand itself. Guillemot claims the game’s poor sales resulted from a decline in the Star Wars brand’s popularity. This assertion, however, contradicts the brand’s continued cultural and commercial strength. Evidence such as robust merchandising sales, successful shows like Andor and The Acolyte, and well-received games like Jedi Survivor demonstrate the Star Wars universe remains highly popular. Thus, Outlaws’ failure to connect with audiences likely stems from its own shortcomings, rather than a diminished interest in the brand.

Star Wars Outlaws’ Rocky Debut and Ubisoft’s Next-Gen Turnaround Attempt for Nintendo Switch 2

The game showcased several strengths, including a top-notch open world and art direction. Kay Vess, the main character, also brought a fresh perspective. Despite these positives, Star Wars Outlaws launched with significant issues: clunky controls, unpredictable AI, an uneven pace, unengaging secondary content, and technical glitches. While Ubisoft attempted to address these problems with subsequent updates, the fixes came too late. In a market where major releases undergo intense scrutiny during their initial weeks, Star Wars Outlaws failed to gain the necessary traction, ultimately being overshadowed by competing titles. Looking ahead, Ubisoft hopes for a turnaround with a next-gen version of the game for the Nintendo Switch 2. However, a technical facelift alone may not be sufficient to overcome the game’s rocky start.

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